Message Mapping: The Key to Building Pharmaceutical Brands

 

The rise of the Internet, coinciding with direct-to-consumer advertising and the growing number of competitors across the global landscape, makes the job of pharmaceutical branding more challenging than ever. The evolution of pharmaceutical branding is the result of a fiercely competitive market pressured by an environment of shortening development and approval times. This has resulted in a growing market with an ever increasing number of competitors.

Three decades ago, it was not uncommon for a drug to enjoy ten or more years of market exclusivity. Today, companies could be faced with a competitively marketed product within six months of the launch. This new white paper examines the Thomson Pharma Brand Management Module, a strategic web-enabled knowledge tool for the global pharmaceutical industry to measure the impact of scientific information on the way healthcare professionals understand a particular product's distinguishing characteristics.

Register free to download “Message Mapping: the Key to Building Exceptional Pharmaceutical Brands” (300KB PDF)

Find out more about the Thomson Pharma Brand Management Module