The biggest splash: using scientific publishing to influence the prescribing market
John Knapp
Thomson Scientific
July 2007
Thomson Scientific
July 2007
According to a study by the University of Alabama , clinicians rely on scientific literature to learn about new drugs, advances in therapies and new uses for established products. But generally, they have only a few hours each week to digest this information. In addition, they usually have to glean it from medical journals or conference abstracts containing thousands of articles.
This article — published in the Scrip Marketing ROI supplement in May 2007 — examines who is making the best use of scientific information in their messaging.