Taking the guesswork out of business intelligence at Oxford University Press
Oxford University Press wanted to increase their subscriber base. In order to do that, they needed to construct a more accurate picture of their current subscribers – and their non-subscribers. They turned to Journal Analysis Database Expanded to undertake a gap analysis that helped identify a core of non-subscribing institutions whose researchers were nevertheless contributing significant numbers of papers.
Journal Analysis Database Expanded is a new, customized database that provides the business intelligence necessary to inform decisions and direct future strategies. This intelligence uses citation data to specify who a journal’s subscribers are, what institution they are associated with, and which journals they are reading, citing, and submitting journals to.
In a new case study, you can read how Oxford University Press used this information to conduct a targeted analysis of their journals’ market penetration and potential.
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December 2008's
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